Blogging is one of the best ways to create search engine optimized traffic to your website. More importantly, blogs are one the most cost-effective means of getting high quality leads to your website.
Knowing what to write about and then writing solid content on a consistent basis is a challenge, though. You're not flying blind, though. By sourcing questions people have that your product or service is the solution, you can create a library of valuable resources that position your company as a thought leader and your team as experts.
Don't just leave it at posting blogs, though! Keep in mind how you move people through the sales funnel.