Personal Branding

 

 

Surely you've heard of Avis, HP and Bank of America.  These are not only company names but, in fact, brands.  A brand serves as a shorthand to communicate a standard and value for a product or service.  Many times brand names come to represent the product or service itself, like Kleenex or Xerox.

As the Internet has become a part of everyday life, personal branding has emerged as a core concept to professional success.  Whether for a job search, promotion, speaker invitation or even keeping one's job, managing your online presence cannot be left to chance.