What's the point of doing great work if nobody knows about it?
And how can you raise money for your non-profit, if nobody knows about your organization or the cause that you're supporting?
And how can you win office, if nobody knows who you are?
In addition to writing and distributing press releases, Lone Armadillo can develop a plan and work with media organizations to increase coverage of your business or non-profit, and ensure that you are incorporating into your program executions, elements that will garner media coverage.
Don't wait until after the fact - without a plan, an isolated article will achieve, well, about as much as an isolated postcard...nothing.