There are technical people building websites, but when you visit the site, one can't tell what the company is selling or what the call to action is - where do I click? Where should I call?
There are graphic designers building websites, but frequently you don't know what they're selling or what you're supposed to do. Plus, many of them can't be found by the search engines.
Why should you care about this distinction?
An effective marketing plan requires a multi-channel approach. We have the EXPERIENCE and RESOURCES to execute those plans.