Marketing Plans - How to get started (Part 2)

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Marketing Plans - How to get started (Part 2) ...


Category:
Marketing Strategy

A good marketing plan starts with listening to your customersDeveloping a marketing plan is the best investment you can make in your business. To get started, you need to take a cold, hard look at your existing business.

  • Do you have stale inventory you need to move off your books?
  • Have new competitors come into town?
  • Are online vendors taking market share?
  • Is your website presenting a current, market leader image?
  • Does your sales team have updated materials to support their sales efforts?
  • Do you need to renegotiate any contracts to make your pricing more competitive?
  • Do you have any loss leaders and/or are they the right ones, or are they just a source of loss?

And what about your customer base:

  • Have there been any major shifts in your customer base, such as a business moving out of town or going out of business?
  • Are you customers getting older and no longer needing your products/services?
  • Are your customers out of work and no longer able to purchase your products?
  • Are you soliciting and really LISTENING to your customers about what solutions they are looking for, and what might be holding them back from purchasing?
  • Can you instantly speak to who your TOP 20 Customers are?
  • How do you define your TOP 20 Customers?

To be continued....

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