April 1, 2015 at 8:00 AM

How To Create Blogs for a Manufacturing Website


Overview:

To increase search engine optimization (SEO), traffic to your website and authority and thought leadership among the manufacturing community, blogging is your best choice.

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March 30, 2015 at 8:00 AM

How To Create White Papers for a Manufacturing Website


Overview:

White papers are one of the best tools in the content and inbound marketing tool box. These documents give you the opportunity to give in-depth treatments of challenges, trends and solutions in the manufacturing industry.

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March 27, 2015 at 8:00 AM

How To Create Case Studies for a Manufacturing Website


Overview:

Case studies are an excellent form of content marketing that can help attract visitors to your website and convert them into leads.

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March 25, 2015 at 8:00 AM

How Manufacturers Can Create Social Media Content


Overview:

Social media content is a great way to enhance our search engine optimization (SEO) as well as providing valuable content to your potential audience. Here are a few tips on how to get started.

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March 23, 2015 at 8:00 AM

How To Use Social Media Content for a Manufacturing Business


Overview:

Social media has a role to play for manufacturers, same as for other industries. 

According to the research completed by The Content Marketing Institute, with MarketingProfs and Oracle in 2014, 79% of manufacturing marketers are using social media content to help raise brand awareness and support customer loyalty. Are you?

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March 20, 2015 at 8:00 AM

How To Create Articles for a Manufacturing Website


Overview:

Additional content on your website that addresses particular questions and needs is a great way to enhance your content marketing plan for your manufacturing website.

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March 18, 2015 at 8:00 AM

How To Create Videos for Manufacturing Content Marketing


Overview:

Videos are a great way to introduce your product or service, especially for complicated or high value products typical in the manufacturing industry.

While quality matters, this doesn't have to require expensive filming or film crews. Your smart phone may be enough to get you started.

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March 14, 2015 at 12:17 PM

Content Marketing for the Manufacturing Industry


Everybody's Doing It:

The Content Marketing Institute, with MarketingProfs and Oracle completed research in 2014 of B2B Manufacturing Content Marketing Trends. The result is a good read

The short answer is - with only 14% of surveyed manufacturers not doing content marketing, if your business isn't doing this sort of marketing, then you are not as competitive as your peers.

Not sure how to get started? Here are some tactical suggestions.


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