To increase search engine optimization (SEO), traffic to your website and authority and thought leadership among the manufacturing community, blogging is your best choice.Read More
Case studies are an excellent form of content marketing that can help attract visitors to your website and convert them into leads.Read More
Social media has a role to play for manufacturers, same as for other industries.
According to the research completed by The Content Marketing Institute, with MarketingProfs and Oracle in 2014, 79% of manufacturing marketers are using social media content to help raise brand awareness and support customer loyalty. Are you?Read More
Additional content on your website that addresses particular questions and needs is a great way to enhance your content marketing plan for your manufacturing website.Read More
Videos are a great way to introduce your product or service, especially for complicated or high value products typical in the manufacturing industry.
While quality matters, this doesn't have to require expensive filming or film crews. Your smart phone may be enough to get you started.Read More
Everybody's Doing It:
The Content Marketing Institute, with MarketingProfs and Oracle completed research in 2014 of B2B Manufacturing Content Marketing Trends. The result is a good read.
The short answer is - with only 14% of surveyed manufacturers not doing content marketing, if your business isn't doing this sort of marketing, then you are not as competitive as your peers.
Not sure how to get started? Here are some tactical suggestions.