February 6, 2020 - Many of us have been approached to prepare a Sales Enablement learning or training program. Many would put their focus on feedback from the sales department or top account management performers.
What do many Sales Enablement programs miss? The Marketing teams.
This disconnect or lack of alignment between sales and marketing is the core of what Lynne McNamee, President of Lone Armadillo Learning, discusses in her latest article for Training Industry.
Ms. McNamee's article titled "What’s Missing from Your B2B Sales Enablement", goes into detail of different aspects of B2B marketing and sales techniques that she firmly believes would shape up the best approach when you're putting together your next Sales Enablement program.
Follow the link below to read the full article: