--- title: Using Learning Campaigns to Effectively Drive Behaviour Change description: Lynne McNamee discusses learning campaigns and how they can be used to effectively change learners' behavior image: https://www.lonearmadillo.com/hubfs/Canva%20images/ROAD%20HS%20Blog%20Banner.png --- ![ROAD HS Blog Banner](https://www.lonearmadillo.com/hs-fs/hubfs/Canva%20images/ROAD%20HS%20Blog%20Banner.png?width=300&name=ROAD%20HS%20Blog%20Banner.png) [Lynne McNamee](https://www.lonearmadillo.com/learning/in-the-news/author/lynne-mcnamee)Mar 3, 2023 10:24:00 AM< 1 min read # Using Learning Campaigns to Effectively Drive Behaviour Change [Previous ](https://www.lonearmadillo.com/learning/in-the-news/book-recommendations-for-td-magazine) [Next ](https://www.lonearmadillo.com/learning/in-the-news/workshop-learn-all-about-building-learning-campaigns) March 3, 2023 - As part of their podcast [Learning While Working](https://sproutlabs.com.au/blog/using-learning-campaigns-to-effectively-drive-behaviour-change-with-lynne-mcnamee/), Sprout Labs spoke with Lynne McNamee, President of Lone Armadillo Learning,   In their discussion about "Using learning campaigns to effectively drive behaviour change," Ms. McNamee discusses how to leverage marketing techniques in the learning world, the four stages of learning campaigns, and how to best cope with the next generation of learners. The *Learning While Working* podcast focuses on the digital learning industry, performance-driven learning, and leveraging learning data. To listen to the full episode and learn more, follow the link below: [Learning While Working Podcast: Using learning campaigns to effectively drive behaviour change](https://sproutlabs.com.au/blog/using-learning-campaigns-to-effectively-drive-behaviour-change-with-lynne-mcnamee/) ![avatar](https://app.hubspot.com/settings/avatar/c16599cf834191bfa750ff3a020ad769) [Lynne McNamee ](https://www.lonearmadillo.com/learning/in-the-news/author/lynne-mcnamee)Lone Armadillo is led by Lynne McNamee. Having directed the Avis Rent A Car®, Hewlett-Packard Company and Bank of America® accounts, Lynne has deep experience in both strategy and execution for Fortune 50 clients. She is recognized as a unique and creative thinker, most notably for introducing synergies among brands, products and new technologies. Lynne is a senior marketing professional and strategic thinker who leverages data and technology to lead innovative teams to measurable results through UX and omni-channel marketing while building strong client relationships. She has a proven record helping companies increase market share, create sustainable growth and improve ROI by developing focused strategy, actionable plans, sustainable processes and measurable tactics. [mailto:lynne@lonearmadillo.com](mailto:lynne@lonearmadillo.com) COMMENTS ## RELATED ARTICLES ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Lady Lake", "addressRegion" : "FL", "postalCode" : "32159", "streetAddress" : "1576 Bella Cruz Dr #271" }, "email" : "sales@lonearmadillo.com", "knowsLanguage" : "en-us", "logo" : { "@type" : "ImageObject", "url" : "https://23819.fs1.hubspotusercontent-na1.net/hubfs/23819/_LAL23/LAL%20Logos/LAL_WhiteBackground.jpg" }, "name" : "Lone Armadillo Learning", "telephone" : "+1 469-361-6500", "url" : "https://www.lonearmadillo.com/learning/in-the-news/sprout-labs-learning-campaigns-discussion-podcast" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "Lynne McNamee discusses learning campaigns and how they can be used to effectively change learners' behavior", "author" : { "@type" : "Person", "name" : "Lynne McNamee" }, "dateModified" : "", "datePublished" : "", "headline" : "Using Learning Campaigns to Effectively Drive Behaviour Change", "image" : "https://23819.fs1.hubspotusercontent-na1.net/hubfs/23819/Canva%20images/ROAD%20HS%20Blog%20Banner.png", "inLanguage" : "en-us", "keywords" : "[]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Using Learning Campaigns to Effectively Drive Behaviour Change", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://23819.fs1.hubspotusercontent-na1.net/hubfs/23819/_LAL23/LAL%20Logos/LAL_WhiteBackground.jpg" }, "name" : "Lone Armadillo Learning" }, "text" : "March 3, 2023 - As part of their podcast Learning While Working, Sprout Labs spoke with Lynne McNamee, President of Lone Armadillo Learning, In their discussion about \"Using learning campaigns to effectively drive behaviour change,\" Ms. McNamee discusses how to leverage marketing techniques in the learning world, the four stages of learning campaigns, and how to best cope with the next generation of learners. The Learning While Working podcast focuses on the digital learning industry, performance-driven learning, and leveraging learning data. 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