Personalization is the key to Learning Engagement

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Every day, marketers target people personally. From personalized tokens, like their name, to travel recommendations and shopping suggestions. 

Yes, some go too far. But people understand that we have the technology. So when someone receives a one-size-fits-all message, it is dismissed as irrelevant.

Yet isn't most of our corporate Learning prepared as a one-size-fits-all? No wonder there's so little engagement or enthusiasm.

Download this ebook to learn more about how, at scale, to personalize your training content and see an improvement in Learner engagement.

Personalization is the key to Learning Engagement....

Marketers have earned a seat at the table because we've figured out the secrets to creating and delivering engaging content that influences behavior.

In this eBook, you'll learn:

  • why your current content isn't engaging your learners
  • why mobile first is not optional
  • what questions should drive what you test and measure
  • what tools marketers use to improve content development.

Based on Lynne McNamee's successful presentation during The Elearning Guild's "Personalization in Learning Summit" (November 2017), this eBook straddles both the marketing and learning worlds to provide actionable insights to transform Learning for the digital era.

Personalization in Learning ebook cover
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Engage Learners

Marketers have cracked the code when it comes to delivering engaging content

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Test and Measure

Learn what questions should drive what you test and measure

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Access our Toolbox

Learn about the tools that marketers use to improve content development