Marketers have earned a seat at the table because we've figured out the secrets to creating and delivering engaging content that influences behavior.
In this eBook, you'll learn:
Based on Lynne McNamee's successful presentation during The Elearning Guild's "Personalization in Learning Summit" (November 2017), this eBook straddles both the marketing and learning worlds to provide actionable insights to transform Learning for the digital era.
Marketers have cracked the code when it comes to delivering engaging content
Learn what questions should drive what you test and measure
Learn about the tools that marketers use to improve content development