--- title: "ATD ICE 2023 Presentation: Learning Campaigns (Modelled after Marketing Campaigns)" description: Lynne McNamee advocates for using marketing methodology in building successful learning campaigns in this ATD ICE 2023 session image: https://www.lonearmadillo.com/hubfs/Canva%20images/ROAD%20HS%20Blog%20Banner.png --- # ATD ICE 2023 Presentation: Learning Campaigns (Modelled after Marketing Campaigns) ## An ATD ICE 2023 Session Contact us today! [![contact](https://no-cache.hubspot.com/cta/default/23819/cd65f325-c480-4a25-8601-067691071ba4.png)](https://cta-redirect.hubspot.com/cta/redirect/23819/cd65f325-c480-4a25-8601-067691071ba4) ## ATD ICE 2023 Presentation: Learning Campaigns (Modelled after Marketing Campaigns) ... [< Previous](https://www.lonearmadillo.com/news-and-press-releases/news-and-press-releases/msa-and-automation-in-coaching-industry) [Next >](https://www.lonearmadillo.com/news-and-press-releases/news-and-press-releases/learning-devcamp-2023-workshop) --- Category: Learning Campaigns ** - [**](https://www.facebook.com/sharer/sharer.php?u=https://www.lonearmadillo.com/news-and-press-releases/learning-campaigns-presentation-atd-ice-2023) - [**](https://www.linkedin.com/shareArticle?mini=true&url=https://www.lonearmadillo.com/news-and-press-releases/learning-campaigns-presentation-atd-ice-2023&title=&summary=&source=) - [**](https://twitter.com/home?status=) - [**](mailto:?&subject=https://www.lonearmadillo.com/news-and-press-releases/learning-campaigns-presentation-atd-ice-2023&body=https://www.lonearmadillo.com/news-and-press-releases/learning-campaigns-presentation-atd-ice-2023) May 24, 2023 - It's time for this year's edition of ATD's International Conference & Expo and Lynne McNamee, President of Lone Armadillo Marketing and Consulting is back with a session that brings together marketing and LnD. Lynne McNamee will be presenting her session titled "Learning Campaigns: The Principle of 7 Touches" today at [ATD ICE 2023](https://atdconference.td.org/sessions?&filters.date=21-May-2023%2C24-May-2023%2C22-May-2023%2C23-May-2023%2C&filters.type-session=In-Person&sortby=customfield_735%20asc%20%2Ctitle%20asc&searchTerm=lynne&searchgroup=53974ABA-sessions-2023). The session introduces how to bring the engagement and strategies of the marketing industry to creating learning campaigns. This effort centers on the well-known marketing theory that it takes seven "touches" before someone acts upon your call to action. To learn more about the conference and Ms. McNamee's session, click the link below: [Learning Campaigns: The Principle of 7 Touches](https://atdconference.td.org/sessions?&filters.date=21-May-2023%2C24-May-2023%2C22-May-2023%2C23-May-2023%2C&filters.type-session=In-Person&sortby=customfield_735%20asc%20%2Ctitle%20asc&searchTerm=lynne&searchgroup=53974ABA-sessions-2023) ### Contact Us! Ready to see your business grow? Have problems you need solved? We can help! [![get in touch](https://no-cache.hubspot.com/cta/default/23819/dfeb02a6-4419-45dd-8702-362db2f073cd.png)](https://cta-redirect.hubspot.com/cta/redirect/23819/dfeb02a6-4419-45dd-8702-362db2f073cd) [![New call-to-action](https://no-cache.hubspot.com/cta/default/23819/eabeaec9-6c51-45f4-a2ff-966cf78752ba.png)](https://cta-redirect.hubspot.com/cta/redirect/23819/eabeaec9-6c51-45f4-a2ff-966cf78752ba) - [**](https://www.facebook.com/LoneArmadilloMarketing/) - [**](https://twitter.com/StrategicMrktng) - [**](https://www.linkedin.com/company/lone-armadillo-marketing-agency/) - [**](https://www.youtube.com/playlist?list=PL17ZB5r61qcmQCI_XCqCswflxmSBsQljB) Please contact us ### About us Not just more leads...the RIGHT Leads ### Office 1576 Bella Cruz Dr. #271, Lady Lake, FL  32159 ### Call us +1 469.361.6500 ### Fresh from our blog ©2026 [Always Visible Signs, LLC](https://www.lonearmadillo.com) [Privacy policy](https://www.lonearmadillo.com/privacy-policy) **