---
title: Personalization in Learning - A Marketer's Guide to Getting Started
description: Learning professionals want to increase engagement. Learn how marketers have used personalization to do so, and how it can be applied in Learning.
---

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# Personalization is the key to Learning Engagement

Complete the form and download your **free eBook**!

Every day, marketers target people personally. From personalized tokens, like their name, to travel recommendations and shopping suggestions. 

Yes, some go too far. But people understand that we have the technology. So when someone receives a one-size-fits-all message, it is dismissed as irrelevant.

Yet isn't most of our corporate Learning prepared as a one-size-fits-all? No wonder there's so little engagement or enthusiasm.

**Download this ebook to learn more about how, at scale, to personalize your training content and see an improvement in Learner engagement.**

## Personalization is the key to Learning Engagement....

Marketers have earned a seat at the table because we've figured out the secrets to creating and delivering engaging content that influences behavior.

In this eBook, you'll learn:

- why your current content isn't engaging your learners
- why mobile first is not optional
- what questions should drive what you test and measure
- what tools marketers use to improve content development.

Based on Lynne McNamee's successful presentation during **The Elearning Guild's "Personalization in Learning Summit" **(November 2017), this eBook straddles both the marketing and learning worlds to provide actionable insights to transform Learning for the digital era.

[![BOOK A CONSULTATION](https://no-cache.hubspot.com/cta/default/23819/a97e3f28-f9f2-487c-b579-6123bd541595.png)](https://cta-redirect.hubspot.com/cta/redirect/23819/a97e3f28-f9f2-487c-b579-6123bd541595)

![Personalization in Learning ebook cover](https://www.lonearmadillo.com/hs-fs/hubfs/ARCHIVE/2017%20Website/Inbound%20Collateral/2017/Personalization%20in%20Learning%20ebook%20cover.png?width=312&name=Personalization%20in%20Learning%20ebook%20cover.png "Personalization in Learning ebook cover")

![Laughing African American woman with an afro hairstyle and good sense of humor smiling as she tilts her head back to look into the air](https://www.lonearmadillo.com/hs-fs/hubfs/Stock%20images/Laughing%20African%20American%20woman%20with%20an%20afro%20hairstyle%20and%20good%20sense%20of%20humor%20smiling%20as%20she%20tilts%20her%20head%20back%20to%20look%20into%20the%20air.jpeg?width=1000&name=Laughing%20African%20American%20woman%20with%20an%20afro%20hairstyle%20and%20good%20sense%20of%20humor%20smiling%20as%20she%20tilts%20her%20head%20back%20to%20look%20into%20the%20air.jpeg "Laughing African American woman with an afro hairstyle and good sense of humor smiling as she tilts her head back to look into the air")

#### Engage Learners

Marketers have cracked the code when it comes to delivering engaging content

![Thoughtful casual man outdoors looking up and smiling](https://www.lonearmadillo.com/hs-fs/hubfs/Stock%20images/Thoughtful%20casual%20man%20outdoors%20looking%20up%20and%20smiling.jpeg?width=501&name=Thoughtful%20casual%20man%20outdoors%20looking%20up%20and%20smiling.jpeg "Thoughtful casual man outdoors looking up and smiling")

#### Test and Measure

Learn what questions should drive what you test and measure

![Portrait of a Latin woman smiling](https://www.lonearmadillo.com/hs-fs/hubfs/Stock%20images/Portrait%20of%20a%20beautiful%20Latin%20woman%20smiling.jpeg?width=500&name=Portrait%20of%20a%20beautiful%20Latin%20woman%20smiling.jpeg "Portrait of a Latin woman smiling")

#### Access our Toolbox

Learn about the tools that marketers use to improve content development

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