May 24, 2023 - It's time for this year's edition of ATD's International Conference & Expo and Lynne McNamee, President of Lone Armadillo Marketing and Consulting is back with a session that brings together marketing and LnD.
Lynne McNamee will be presenting her session titled "Learning Campaigns: The Principle of 7 Touches" today at ATD ICE 2023. The session introduces how to bring the engagement and strategies of the marketing industry to creating learning campaigns. This effort centers on the well-known marketing theory that it takes seven "touches" before someone acts upon your call to action.
To learn more about the conference and Ms. McNamee's session, click the link below:
Learning Campaigns: The Principle of 7 Touches