---
title: Marketing Plans - How to get started (Part 2)
description: Marketing Plans - How to get started and what questions to ask. Part 2.
---

[Touch the Armadillo ](https://www.lonearmadillo.com/blog)

# [Marketing Plans - How to get started (Part 2)](https://www.lonearmadillo.com/blog-0/bid/38501/marketing-plans-how-to-get-started-part-2)

 Written by [Lynne McNamee](https://www.lonearmadillo.com/blog/author/lynne-mcnamee) | February 3, 2011 at 9:59 PM

Developing a marketing plan is the best investment you can make in your business. To get started, you need to take a cold, hard look at your existing business.

- Do you have stale inventory you need to move off your books?
- Have new competitors come into town?
- Are online vendors taking market share?
- Is your website presenting a current, market leader image?
- Does your sales team have updated materials to support their sales efforts?
- Do you need to renegotiate any contracts to make your pricing more competitive?
- Do you have any loss leaders and/or are they the right ones, or are they just a source of loss?

And what about your customer base:

- Have there been any major shifts in your customer base, such as a business moving out of town or going out of business?
- Are you customers getting older and no longer needing your products/services?
- Are your customers out of work and no longer able to purchase your products?
- Are you soliciting and really LISTENING to your customers about what solutions they are looking for, and what might be holding them back from purchasing?
- Can you instantly speak to who your TOP 20 Customers are?
- How do you define your TOP 20 Customers?

To be continued....

### Ready to get started?

###  to see if Lone Armadillo can help you!

[View full post](https://www.lonearmadillo.com/blog-0/bid/38501/marketing-plans-how-to-get-started-part-2)

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