October 11, 2018 at 5:22 PM

How do we get better quality leads for our business?

Lead Generation for B2B Businesses

It's not just a matter of the quantity of leads a company gets...it's the quality that really matters.

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October 8, 2018 at 10:03 AM

How do we get more leads for our business?

Lead Generation for B2B Businesses

The most common question we get from business owners and sales professionals is "how can we get more leads?" 

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March 14, 2018 at 11:49 AM

Are Press Releases good for SEO?

Q: Will Press Releases distributed by 3rd party vendors help with SEO for my website?
A:  Interesting question. Obviously , one should post any press releases on their own website for SEO and, more importantly , consumer value - that's a given .
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January 15, 2018 at 9:51 AM

How (not) To Use LinkedIn to Grow Your Business

A friend who is starting a business didn't seem to really get how to properly use LinkedIn for business. He wanted to make a direct ask for business.

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September 20, 2017 at 4:02 PM

Why harm your website?

There are certain things in life I just don't understand. This is one of them.

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August 20, 2017 at 10:00 AM

All I needed to know about Social Media I learned from Desert Pete

When I was in high school, my dad went with me to a concert.

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August 7, 2017 at 1:00 PM

Technology is a Tool, Not a Solution

Sorry to be the one to break it to you.

Whether it's HubSpot or InfusionSoft, whether it's a new LMS, TMS, HRIS, or HCM system...whether it's a new version of Office or a new cell phone...

Technology alone won't solve your problems.

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July 24, 2017 at 10:38 AM

How to assign personas to your leads, customers and prospects?

The value of using personas should be clear, but then the question arises: how do we assign personas to our prospects, leads and clients?

A solid content marketing plan will help you do this. Ideally, you'll use a tool like HubSpot, that makes both the workflows and the CRM integration easy, but this can be done manually or with other solutions. 

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July 20, 2017 at 11:05 AM

Write for your reader. Write for your personas.

Your elementary school English teacher probably taught you, as mine did me: Write for your reader.

This remains some of the wisest advice I've received over the years. People care about themselves. All the more so, if there is a definite need, then until that need is met, they don't really want to hear about other details.

If someone's car broke down and they need to get to work, going on about the stereo isn't going to help sell the car. If someone had a tree fall on their roof, having the largest range of color options isn't what's going to sell the deal.

Start with what is the pain point of the consumer, and repurpose your content to meet the needs of each of your defined personas. Most ebooks, articles, white papers, tip sheets, etc. can be rewritten pretty easily for each of your personas.

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July 19, 2017 at 3:09 PM

The end of advertising as we know it?

During a presentation today, a senior marketing leader talked about the "top of the marketing funnel" being about "brand engagement," rather than giving language to a problem the customer is experiencing.

It got me thinking about transitions in the industry, as consumers gain more voice in all stages of not only the buying cycle, but also product development, UX, CX and more. 

Is advertising -- a sign in Times Square or ad within a magazine inside cover -- is advertising truly dead?

I'd love to hear your thoughts and observations.

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