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Lynne McNameeNov 15, 2022 9:35:46 AM< 1 min read

Borrowing from Marketers to Build Learning Campaigns

November 1, 2022 - Being a learning professional can be rewarding but also terribly frustrating when people don't engage in your courses.

In her latest article for TD Magazine, Lynne McNamee, President of Lone Armadillo Learning, discussed creating and promoting a learning campaign based on marketers' principle of seven touches.

To learn more, visit the link below to read the full article:

TD Magazine


Lynne McNamee

Lone Armadillo is led by Lynne McNamee. Having directed the Avis Rent A Car®, Hewlett-Packard Company and Bank of America® accounts, Lynne has deep experience in both strategy and execution for Fortune 50 clients. She is recognized as a unique and creative thinker, most notably for introducing synergies among brands, products and new technologies. Lynne is a senior marketing professional and strategic thinker who leverages data and technology to lead innovative teams to measurable results through UX and omni-channel marketing while building strong client relationships. She has a proven record helping companies increase market share, create sustainable growth and improve ROI by developing focused strategy, actionable plans, sustainable processes and measurable tactics.