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Lynne McNameeMay 8, 2020 8:58:00 AM< 1 min read

New Article for ATD - Sales Enablement: The Missing Piece

May 8, 2020 - In this new article for ATD Blog, Lynne McNamee, President of Lone Armadillo Learning, takes a deep dive into sales enablement training expected by businesses.

Sales enablement is challenging and can struggle to reach its full effectiveness. Frequently, this is because problems are treated in isolation, rather than how information and processes flow between departments and individual employees.

In this article, Lynne McNamee, President of Lone Armadillo, explores how using the potential client information gathered by sophisticated marketers can reduce lead to close time, increase average deal size, and help retain and upsell existing clients - if only sales knew where to look.

To learn more, follow the link below to read the full article:

ATD Blog - Sales Enablement: The Missing Piece
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Lynne McNamee

Lone Armadillo is led by Lynne McNamee. Having directed the Avis Rent A Car®, Hewlett-Packard Company and Bank of America® accounts, Lynne has deep experience in both strategy and execution for Fortune 50 clients. She is recognized as a unique and creative thinker, most notably for introducing synergies among brands, products and new technologies. Lynne is a senior marketing professional and strategic thinker who leverages data and technology to lead innovative teams to measurable results through UX and omni-channel marketing while building strong client relationships. She has a proven record helping companies increase market share, create sustainable growth and improve ROI by developing focused strategy, actionable plans, sustainable processes and measurable tactics.

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