May 8, 2020 - In this new article for ATD Blog, Lynne McNamee, President of Lone Armadillo Learning, takes a deep dive into sales enablement training expected by businesses.
Sales enablement is challenging and can struggle to reach its full effectiveness. Frequently, this is because problems are treated in isolation, rather than how information and processes flow between departments and individual employees.
In this article, Lynne McNamee, President of Lone Armadillo, explores how using the potential client information gathered by sophisticated marketers can reduce lead to close time, increase average deal size, and help retain and upsell existing clients - if only sales knew where to look.
To learn more, follow the link below to read the full article:
