So just what can the Corporate Learning industry borrow from Busch Beer and their social media campaign during the 2020 Coronavirus-related shutdowns?
A wedding is a huge focus of not just the couple, but the couple's friends and families. It is a date on the calendar, but usually involved multiple events prior, and celebrations over more than just a brief, legal ceremony.
It's about connection and community and momentum. A wedding is about ritual and engagement and bringing different parts of one's history together and to share them with another. When the ritual is interrupted, like is happening all too often, though necessarily, what are the emotions? More than just the couple is impacted.
In this campaign, not only can the couple participate in a promotion (to get free beer), but also their friends can enter the couple for prizes.
The inspiration I suggest that the learning community can take from this is how often do we leverage a peer network when we launch learning initiatives? Sure, we might have gaming and badging. But up front, do we leverage the employee's co-workers to support or celebrate a new initiative? Do we reward those who do send "congrats" via the LMS (or LXP or IM tool)? Do we try to connect the dots of how having this learner grow in this area can help long-term their network in doing their jobs?
Do we still think of learning in an individual way, or do we pitch it as a communal event?
What do you think?
