So here's an update on my company SEO nightmare - IS in partnership with Yext, which I already knew was not a company I would ever EVER deal with.  I had, of course asked that question when I first interviewed  They lied and said had nothing to do with Yext.  Now they are sharing documents and reporting that they are, in fact, partner businesses.

Well no wonder things went south fast!

To add to the joys, one of my clients unwittingly had his business' profile taken hostage.  It seems to trace back to  They created a landing page and YouTube video, unathorized, went live with it, then started creating profiles all over the web with it...basically forcing him to pay eLocal/ elocalprofiles to get any ownership of the content, leads, etc.  They have yet to ever respond. 

Other companies are doing similar programs, each with a pay-per-call program.  Thus, instead of driving traffic to his website and/or getting free calls to his company based on solid SEO and/or directory listings, he is having to pay random companies for leads on phone numbers he never authorized.

Now, I've just found that another company has taken over his Google Business Places web link and profile.

The web is not a friendly place these days.


If you, too, need to write "clear" notes to some offenders that we are dealing with, here are a few contact names and addresses.  I find that contacting the "General Counsel" is usually effective.

3540 Howard Way | Costa Mesa, CA 92626


3540 Howard Way | Costa Mesa, CA 92626

eLocal Listing
28765 Single Oak Drive, Suite 250
Temecula, CA 92590

Local Corporation
7555 Irvine Center Drive
Irvine, CA 92618

Yext Office
75 9th Ave, 8th Fl
New York, NY, 10011

Topics: reputation management, directory, directory listing, profiles, website, seo

Lynne McNamee

Written by Lynne McNamee

Lone Armadillo is led by Lynne McNamee. Having directed the Avis Rent A Car®, Hewlett-Packard Company and Bank of America® accounts (among others) at Dryden Partners in Connecticut, Lynne has deep experience in both strategy and execution for Fortune 500 clients. She is recognized as a unique and creative thinker, most notably for introducing synergies among brands, products and new technologies.