Strategy Determines Success or Failure
Do Not Ignore This Stage
A General would not go into battle without clearly defining the objective. Neither should you.
There are three core components to this stage:
1. What are the business objectives
2. How will marketing contribute towards achieving those business objectives
3. What are the marketing strategies that should be employed
Most CEOs do not come from a marketing background, and so may think #2 is the same thing as a marketing strategy. Unfortunately, this is where wasted money, activity and customer attention occurs. By bringing in an expert early on, results can be recognized early and long-term growth can be nurtured from the start.