It all starts with STRATEGY

Strategy Determines Success or Failure

Do Not Ignore This Stage

A General would not go into battle without clearly defining the objective. Neither should you.

There are three core components to this stage:

1. What are the business objectives
2. How will marketing contribute towards achieving those business objectives
3. What are the marketing strategies that should be employed

Most CEOs do not come from a marketing background, and so may think #2 is the same thing as a marketing strategy. Unfortunately, this is where wasted money, activity and customer attention occurs. By bringing in an expert early on, results can be recognized early and long-term growth can be nurtured from the start.

Read: Biggest Mistake CEOs Make
marketing-strategy-lone-armadillo
Do you know your customers? Lone Armadillo

Strategy Focuses on...

For a Marketing Strategy, the Director of Marketing will zero in on things like:

  • what Products or Services are being sold
  • what are the most Profitable Products or Services
  • who is the Target Market
  • what are their Personas
  • what is the Buyer's Journey
  • what is their User Experience (UX)
  • how is Client Relationship managed

This information will inform the creation of a targeted strategy to help keep the lead pipeline filled, decrease cost-per-acquisition and to help focus on the most profitable business.

NOTE: This is not a one-and-done situation. Strategies need to be revisited:

  • as the business changes and
  • as more data makes refining the strategy possible.
Don't be mistaken: Rebuilding a website is NOT a "Strategy"

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What our clients say ...

I needed a complete overhaul of the websites backend systems and to establish processes. It all had to be done without any impact on the user experience. Lynne (and her team) helped me craft the plan and budget for the project. We launched the new site on a new backend platform, leveraged several lead management resources that the platform offered and there was zero impact on the user experience, it was exactly what we wanted.

Timothy Lynch Marketing and consumer insights innovator

Lynne is a very easy person to get along with. She diplomatically offers suggestions, but listens to her clients and responds to their needs. I highly recommend Lynne for any project you require her professional services.

Christine Smith Manager, New Product Development at Vodafone US (formerly Quickcomm)

Her knowledge of marketing and expertise and detail in carrying out assignments is a definite asset to any company looking for this discipline.

Jim Henry VP - Controller

Your funding will go farther with Lynne as she'll quickly jettison ineffective and wasteful spending notions

Lynne's marketing know-how is consummate.

Doug Hageman Consultant

Lynne is a pleasure to work with because she knows her stuff, doesn't waste time, and she comes up with outstanding ideas. I would highly recommend Lynne to help you with any internet business, social media project, graphics/signs, or practically any business endeavor - her company does it all.

Judy Szewczyk Operations Manager

Lynne is not only technically sound in marketing but she is hard working and motivated. Her attention to detail and extreme dedication set her apart from the crowd.

Margaret Cartolano Director of Project Management

[Lynne] was a pleasure to work with and always met and exceeded our expectations. She always met our deadlines, was very detail oriented and innovative in coming up with a solutions and recommendations for our projects.

Josephine Grillo-Lopis Marketing Consultant

Lynne is a very detail-oriented person, able to think 'outside of the box' to offer intriguing insights and is passionate about all she does!

Nicole Bursick Customer Service/ Engagement, Loyalty and Procurement Specialist