Marketing processes

How to scale and have continuous improvement

Processes Are More Valuable Than You Think

Marketing Processes ensure that you:

  • • can collect the data you need so you can make informed business decisions
  • • have consistency in the data you collect, supporting the integrity of that data
  • • increase efficiency in projects and tasks that repeat

The process mapping means looking at all parts of the organization to see:

  • • who is interacting with clients and potential clients
  • • are systems overlapping or being used inconsistently
  • • if all parts of the organization are operating in alignment with the business objectives
  • • is change management being incorporated throughout the business, especially among the sales, marketing, services and financial teams, so closed-loop reporting can support true analysis of profitability
Marketing Processes - Lone Armadillo
Business Intelligence - Lone Armadillo

So What Types of Processes Are Needed?

Processes are put in place to support the gathering and acting upon Business Intelligence.

By documenting and communicating who does what, when, gaps can be identified and addressed. For example:

  • Who will follow-up on leads?
  • What dependencies exist for someone to execute a task?
  • Where do people find the resources required to complete a function?
  • What information is needed to support the business objectives?

Processes can include a wide range of functions at various levels, depending on the maturity of the organization:

  • entering leads into the CRM (e.g., Salesforce)
  • preparing for Trade Shows
  • managing a marketing automation/ email marketing/ lead nurturing campaign.

Some of the most important opportunities this stage unearths are:

  • what needs to be measured
  • how to measure it
  • what are the baselines for future comparison.

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What our clients say ...

Lynne is not only technically sound in marketing but she is hard working and motivated. Her attention to detail and extreme dedication set her apart from the crowd.

Margaret Cartolano Director of Project Management

Your funding will go farther with Lynne as she'll quickly jettison ineffective and wasteful spending notions

Lynne's marketing know-how is consummate.

Doug Hageman Consultant

I needed a complete overhaul of the websites backend systems and to establish processes. It all had to be done without any impact on the user experience. Lynne (and her team) helped me craft the plan and budget for the project. We launched the new site on a new backend platform, leveraged several lead management resources that the platform offered and there was zero impact on the user experience, it was exactly what we wanted.

Timothy Lynch Marketing and consumer insights innovator

Lynne is a very easy person to get along with. She diplomatically offers suggestions, but listens to her clients and responds to their needs. I highly recommend Lynne for any project you require her professional services.

Christine Smith Manager, New Product Development at Vodafone US (formerly Quickcomm)

Her knowledge of marketing and expertise and detail in carrying out assignments is a definite asset to any company looking for this discipline.

Jim Henry VP - Controller

Lynne is a pleasure to work with because she knows her stuff, doesn't waste time, and she comes up with outstanding ideas. I would highly recommend Lynne to help you with any internet business, social media project, graphics/signs, or practically any business endeavor - her company does it all.

Judy Szewczyk Operations Manager

[Lynne] was a pleasure to work with and always met and exceeded our expectations. She always met our deadlines, was very detail oriented and innovative in coming up with a solutions and recommendations for our projects.

Josephine Grillo-Lopis Marketing Consultant

Lynne is a very detail-oriented person, able to think 'outside of the box' to offer intriguing insights and is passionate about all she does!

Nicole Bursick Customer Service/ Engagement, Loyalty and Procurement Specialist

Bluewater Learning Talent and HCM
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