--- title: Marketing Tactics description: Marketing Tactics are how you execute against your strategy. These give you the data to measure to see if your plan is on track. --- # Marketing tactics ## SEO, Social Media, etc. ## The Stuff You Usually Think of as "Marketing" ### The last step is where, unfortunately, most people start: tactics. Where you communicate only comes AFTER you've identified: - • the What - • the Whom - • the How - • the When - the Why For example, you shouldn't start with advertising on Facebook until you've identified: - • Who is your Target Audience - • For what Products or Services - • What Personas apply - • Where are they in the Buyer's Journey - • What stage in the Sales Funnel are they - • Why would they care After answering these and related questions, you can then determine if Facebook is the right channel, is Facebook Advertising the right approach and, if so, how frequently, what kinds of messages (video, native video, image or text posts, etc.) and should there be links to external website pages, landing pages, Facebook pages, Registration Pages, etc. ![Marketing Tactics - Lone Armadillo](https://www.lonearmadillo.com/hs-fs/hubfs/2017%20Website/website%20pages/marketing-tactics.png?width=400&name=marketing-tactics.png "Marketing Tactics - Lone Armadillo") ![Don't Trust Words, Trust Actions sign - Lone Armadillo](https://www.lonearmadillo.com/hs-fs/hubfs/Stock%20images/Don't%20Trust%20Words%2c%20Trust%20Actions%20sign%20with%20a%20desert%20background.jpeg?width=400&name=Don't%20Trust%20Words%2c%20Trust%20Actions%20sign%20with%20a%20desert%20background.jpeg "Don't Trust Words, Trust Actions sign - Lone Armadillo") ## Yes, We Do That Lone Armadillo actually got its start by doing the tactics, so, yeah, we do that. However, we do not like to waste your money and, honestly, we don't like to do bad work. So we won't be an order taker. We Partner with our clients to ensure that what is done is being done to support the business objectives and will help them make money for the short and long term. Be prepared...we sometimes turn down work if it isn't the right thing for you to do. Earning your trust each day is important to us and that means doing the right thing. > Just because you can, doesn't mean you should. ### Check our service offerings [![See More](https://no-cache.hubspot.com/cta/default/23819/35ab3d60-0aad-4085-84ae-06c612a6a998.png)](https://cta-redirect.hubspot.com/cta/redirect/23819/35ab3d60-0aad-4085-84ae-06c612a6a998) ## What our clients say ... I needed a complete overhaul of the websites backend systems and to establish processes. It all had to be done without any impact on the user experience. Lynne (and her team) helped me craft the plan and budget for the project. We launched the new site on a new backend platform, leveraged several lead management resources that the platform offered and there was zero impact on the user experience, it was exactly what we wanted. Timothy Lynch Marketing and consumer insights innovator Lynne is a very easy person to get along with. She diplomatically offers suggestions, but listens to her clients and responds to their needs. I highly recommend Lynne for any project you require her professional services. Christine Smith Manager, New Product Development at Vodafone US (formerly Quickcomm) Her knowledge of marketing and expertise and detail in carrying out assignments is a definite asset to any company looking for this discipline. Jim Henry VP - Controller Your funding will go farther with Lynne as she'll quickly jettison ineffective and wasteful spending notions Lynne's marketing know-how is consummate. Doug Hageman Consultant Lynne is a pleasure to work with because she knows her stuff, doesn't waste time, and she comes up with outstanding ideas. I would highly recommend Lynne to help you with any internet business, social media project, graphics/signs, or practically any business endeavor - her company does it all. Judy Szewczyk Operations Manager Lynne is not only technically sound in marketing but she is hard working and motivated. Her attention to detail and extreme dedication set her apart from the crowd. Margaret Cartolano Director of Project Management [Lynne] was a pleasure to work with and always met and exceeded our expectations. She always met our deadlines, was very detail oriented and innovative in coming up with a solutions and recommendations for our projects. Josephine Grillo-Lopis Marketing Consultant Lynne is a very detail-oriented person, able to think 'outside of the box' to offer intriguing insights and is passionate about all she does! 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