Marketing Sales Alignment

Accelerate Growth. Improve Profitability. Retain More Customers.


If your Marketing and Sales departments aren't working closely together - you are!

In far too many organizations, sales approaches a lead as if the interaction with the potential client starts with their call or email. Yet this creates a poor user experience and reduces trust right from the start.

At the same time, marketing has become focused on vanity metrics and isn't focused on developing the resources sales would most benefit from to close deals. 

Both of these issues stem from a lack of communication between the two departments. Some of these are based on the technology each use. Other issues tie back to years of distrust that has built up between both departments.

The end result - you are losing deals and upsell opportunities because of this disconnect.

Can you afford to let this continue?

Marketing & Sales Alignment
Two  colleagues discussing marketing & sales alignment at computers

Custom Consulting

Lone Armadillo MSA Solutions

Four key areas make up the core of our MSA consulting:

  • People
  • Process
  • Technology
  • Reporting

In addition, in most engagements, we also explore:

  • Logistics (e.g., supply chain, quality and reputation, etc.) and
  • Customer Service

By taking a systems approach, Lone Armadillo can uncover lost opportunities for upsells, cross-sells, increased customer retention, improved analytics, improved NPS scores - all while streamlining processes so that your sales team can focus on what they do best.

Engagements can range from:

  • consultative calls with key stakeholders to 
  • one day workshops with your team to 
  • reviews of your tech stack, integrations, processes, governance, reporting, and wish-lists.


Check our service offerings

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