ARE YOU LEAVING MONEY ON THE TABLE?
If your Marketing and Sales departments aren't working closely together - you are!
In far too many organizations, sales approaches a lead as if the interaction with the potential client starts with their call or email. Yet this creates a poor user experience and reduces trust right from the start.
At the same time, marketing has become focused on vanity metrics and isn't focused on developing the resources sales would most benefit from to close deals.
Both of these issues stem from a lack of communication between the two departments. Some of these are based on the technology each use. Other issues tie back to years of distrust that has built up between both departments.
The end result - you are losing deals and upsell opportunities because of this disconnect.