Developing a marketing plan can be the single most cost effective thing you do to improve your bottom line and your cash flow.
The time invested to strategically develop your marketing plan will absolutely pay off. By having a plan in place, you will be able to better plan your product and material orders, secure better rates on advertising and, usually, your product/material orders and relieve a significant amount of stress while trying to run (and grow) your business.
More questions to consider:
- Have you discovered new benefits from your product/service?
- Are you launching a new product or line of business?
- Have you changed features of your product/service?
- Have you expanded your product line (introduced new colors, smaller foot size, more fuel efficient)?
- Are there situations in the local or national news that you can relate to your product or service?
- Have you redesigned your website to make it more customer friendly?
- Have you received any industry awards?
- Have you launched any new strategic partnerships?
- Any charitable causes that your business or members of your business regularly support?
- Any promotions or new hires that help show a commitment to a new line of business?
- Have you studied what your customers are saying about your product, either to you directly or via other platforms (e.g., social media or social networking)?
To be continued...
