When I was in high school, my dad went with me to a concert.

Ok, really, I went to a concert with my dad. 

I was the youngest person there by far. I mean, by DECADES.

The band in question?

The Kingston Trio. (you know, The MTA, The Man who will never return?)

I love this group - great harmonies, easy to sing along to, yet some thoughtful lyrics, too.


I occurred to me this morning that the most important lesson  about Social Media I learned from Desert Pete, a character in a Kingston Trio Song. The refrain goes:

"You've got to prime the pump, you must have faith and believe"
"You've got to give of yourself 'fore you're worthy to receive"
"Drink all the water you can hold, wash your face, cool your feet"
"But leave the bottle full for others, thank you kindly, Desert Pete"

Really, social media requires that 'you've got to give of yourself before you are worthy to receive.' 

Too often, people think you can just have a profile or page for your business and people will come. Or they think they can just start selling and promoting their business, without offering any content or service. 

Why should somebody trust you or do business with you?

If you crossed paths with someone in the grocery store, would you immediately sign up to do business with them? Or at the gas station? Even at your kid's soccer game? Would you want your introduction to this person be, "Hi, I'm Slimy Salesperson. You should give me your money because I say I'm great. Aren't you lucky I cornered you to tell you this!"

Maybe lucky in a different way!

You need to invest. You need to show that you know what you're talking about. That you have valuable stuff to say. That you deserve their trust and will work to keep it.

You need to 'give of yourself before you are worthy to receive.'

Once you've done that, then you will start seeing the benefits of using social media for business. But until that time, you need to give first.

And once you have gotten business from using social media, don't stop! Give back...leave the bottle full for others. Share your wisdom. Always be coming from a position of service rather than of greed.

Hmm...I think maybe I'll see what lessons for marketing and business are in other Kingston Trio songs. Watch this space!

In the meantime, enjoy!


Topics: social media

Lynne McNamee

Written by Lynne McNamee

Lone Armadillo is led by Lynne McNamee. Having directed the Avis Rent A Car®, Hewlett-Packard Company and Bank of America® accounts, Lynne has deep experience in both strategy and execution for Fortune 50 clients. She is recognized as a unique and creative thinker, most notably for introducing synergies among brands, products and new technologies. Lynne is a senior marketing professional and strategic thinker who leverages data and technology to lead innovative teams to measurable results through UX and omni-channel marketing while building strong client relationships. She has a proven record helping companies increase market share, create sustainable growth and improve ROI by developing focused strategy, actionable plans, sustainable processes and measurable tactics.

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