Q: Will Press Releases distributed by 3rd party vendors help with SEO for my website?
A: Interesting question. Obviously, one should post any press releases on their own website for SEO and, more importantly, consumer value - that's a given.
Google Search Engine Optimization
So then, if there's duplicate content on the web, that's a negative. The search engines require that the original source of content be identified (coded) as the "canonical" version. So if it's not to live on your site but rather on the vendor's, then you lose the SEO value of that content for your website. 
Note: these paid press release distribution services are generally downgraded links in the view of search engines. In fact, most of the services put in code to counter SEO links ("no follow" or robots, don't go or log the linked website), so, no, press releases are not beneficial for your SEO (but could help the press release vendor's).
no, press releases distributed by a 3rd party vendor generally are not beneficial for your SEO
Press Releases, no matter which platform, should be for the benefit of the user, never to scam the system! If you want people to be aware of something newsworthy that will benefit them or that they need to need about, then use a press release service. This might be a generic service like PRNewswire, or a media organization serving that industry. Appropriate content for a press release might include personnel changes, new product releases with why it matters to the reader/ what problem it solves, etc
Need advice about marketing your business? Need help writing press releases for your company? Contact us today!


Topics: seo, Press Release, website

Lynne McNamee

Written by Lynne McNamee

Lone Armadillo is led by Lynne McNamee. Having directed the Avis Rent A Car®, Hewlett-Packard Company and Bank of America® accounts, Lynne has deep experience in both strategy and execution for Fortune 50 clients. She is recognized as a unique and creative thinker, most notably for introducing synergies among brands, products and new technologies. Lynne is a senior marketing professional and strategic thinker who leverages data and technology to lead innovative teams to measurable results through UX and omni-channel marketing while building strong client relationships. She has a proven record helping companies increase market share, create sustainable growth and improve ROI by developing focused strategy, actionable plans, sustainable processes and measurable tactics.

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