Before launching on a rebranding effort, think carefully about if rebranding is really necessary.
To determine this, I propose one key question:
Is there a disconnect between the benefit of working with your company and what your branding communicates?
In this video, I discuss an example where there was a disconnect and how we approached designing a new logo.
Branding naturally goes beyond the logo...please watch for future installments for more around that.
Ready to get started?