A friend who is starting a business didn't seem to really get how to properly use LinkedIn for business. He wanted to make a direct ask for business.
Over recent months, many others are trying this approach, which is not how LinkedIn is supposed to be used and is making the platform less enjoyable to use.
Thankfully, there are many who do "get it" and use the social media site the right way - and see the results!
Here's a quick video to help you think differently about LinkedIn.