--- title: Successful Selling description: Selling should be about relationships and helping. image: https://www.lonearmadillo.com/hubfs/Canva%20images/ROAD%20HS%20Blog%20Banners.png --- # Successful Selling ## Sales is about relationships and being helpful Contact us today! [![contact](https://no-cache.hubspot.com/cta/default/23819/cd65f325-c480-4a25-8601-067691071ba4.png)](https://cta-redirect.hubspot.com/cta/redirect/23819/cd65f325-c480-4a25-8601-067691071ba4) ## Successful Selling ... [< Previous](https://www.lonearmadillo.com/blog/blog/social-media-what-works-and-what-doesnt) [Next >](https://www.lonearmadillo.com/blog/blog/the-most-effective-and-profitable-marketing) --- Category: Lead Generation ** - [**](https://www.facebook.com/sharer/sharer.php?u=https://www.lonearmadillo.com/blog/successful-selling) - [**](https://www.linkedin.com/shareArticle?mini=true&url=https://www.lonearmadillo.com/blog/successful-selling&title=&summary=&source=) - [**](https://twitter.com/home?status=) - [**](mailto:?&subject=https://www.lonearmadillo.com/blog/successful-selling&body=https://www.lonearmadillo.com/blog/successful-selling) I recently read a blog post about encouraging sales people to transition how they have their sales conversations...that is, advising them to not jump into their spiel. Perhaps because I come more from the Marketing than the Sales side, this has been my sales approach for years and is actually how I've built my business: - start with a conversation with a **person** (don't think of them as a potential buyer),  - provide value in that first conversation. At this point, they are convinced of my knowledge, trust is built and then they ASK about what I do and what I think I can do for them. That's when I ask the question about what they're struggling with. Usually I need to reframe the question, as someone is focused on tactics, not strategy - which is the usual problem -- and I suggest a follow-up meeting to discuss. The parallel is SEM (Search Engine Marketing) - at this point, people ASKED a question and so are open and interested in your response. Until then, it's like newspaper advertising or a TV spot - it's distracting (at best) from what I'm there to do, so there is defensiveness and resistance and judgement. Hey - if the approach works for Google, it ought to work for Lone Armadillo, right?   ### Ready to get started? ### [![CONTACT US](https://no-cache.hubspot.com/cta/default/23819/470a88dd-9d26-458d-a42d-deed2897d90d.png)](https://cta-redirect.hubspot.com/cta/redirect/23819/470a88dd-9d26-458d-a42d-deed2897d90d) to see if Lone Armadillo can help you!   > Keep the focus on helping. That's the best sale - especially for a long-term relationship. ### Contact Us! Ready to see your business grow? Have problems you need solved? We can help! [![get in touch](https://no-cache.hubspot.com/cta/default/23819/dfeb02a6-4419-45dd-8702-362db2f073cd.png)](https://cta-redirect.hubspot.com/cta/redirect/23819/dfeb02a6-4419-45dd-8702-362db2f073cd) [![New call-to-action](https://no-cache.hubspot.com/cta/default/23819/eabeaec9-6c51-45f4-a2ff-966cf78752ba.png)](https://cta-redirect.hubspot.com/cta/redirect/23819/eabeaec9-6c51-45f4-a2ff-966cf78752ba) - [**](https://www.facebook.com/LoneArmadilloMarketing/) - [**](https://twitter.com/StrategicMrktng) - [**](https://www.linkedin.com/company/lone-armadillo-marketing-agency/) - [**](https://www.youtube.com/playlist?list=PL17ZB5r61qcmQCI_XCqCswflxmSBsQljB) Please contact us ### About us Not just more leads...the RIGHT Leads ### Office 1576 Bella Cruz Dr. #271, Lady Lake, FL  32159 ### Call us +1 469.361.6500 ### Fresh from our blog ©2026 [Always Visible Signs, LLC](https://www.lonearmadillo.com) [Privacy policy](https://www.lonearmadillo.com/privacy-policy) **