May 8, 2020 - When a sales manager approaches learning and development training professionals, they request to cover what tools are used by the company; instruct about the range of products or services the company offers; and review the preferred steps to complete a sale and who needs to be notified, contract terms, etc.
What is rarely, if ever, included in these requests, is the suggestion to involve the marketing department and data in the analysis, research, or presentation of solutions.
Why and how does this go missing?
Lynne McNamee, President of Lone Armadillo Marketing and consulting, discusses sales and marketing alignment in depth in a new article for the ATD Blog.
To learn more, follow the link below for the full article:
ATD Blog - Sales Enablement: The Missing Piece
