Happy New Year! While some folks are skittish about a "13" year, I'm confident that this will be the best year yet for your business. This is the year of discipline and focus. This is the year you work ON your business, not IN your business. 2013 is the year that you put into action the thoughts and ideas you've noted on napkins, planned on post-its and sketched in spirals for years. 2013! This is it!
The time invested to strategically develop your marketing plan will absolutely pay off. By having a plan in place, you will be able to better plan your product and material orders, secure better rates on advertising and, usually, your product/material orders and relieve a significant amount of stress while trying to run (and grow) your business.
Developing a marketing plan is the best investment you can make in your business. To get started, you need to take a cold, hard look at your existing business.
The fact that you're reading this article shows that you are wiser than most business professionals out there. Not having a plan is like packing for a vacation, without knowing if you're heading for the beach or the slopes. So congratulations on taking this first step.