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How do you use content to assign personas?
Write for your reader/consumer. What matters to them?
What motivates a persona? It's the key to successful marketing and selling.
To increase search engine optimization (SEO), traffic to your website and authority and thought leadership, blogging is your best choice.
White papers give manufacturers the opportunity to give in-depth treatments of challenges, trends and solutions in the manufacturing industry.
Make sure you are writing a compelling case study that will resonate with your potential customer's true needs.
Address particular questions and needs to enhance your content marketing plan for your manufacturing website.
Videos are a great way to introduce your product or service, especially for complicated or high value products typical in the manufacturing industry.
An eNewsletter is a valuable content marketing tool for manufacturers.
If your manufacturing business isn't doing content marketing, then you are not as competitive as your peers.
Not just more leads...the RIGHT Leads
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