July 24, 2017 at 10:38 AM

How to assign personas to your leads, customers and prospects?

The value of using personas should be clear, but then the question arises: how do we assign personas to our prospects, leads and clients?

A solid content marketing plan will help you do this. Ideally, you'll use a tool like HubSpot, that makes both the workflows and the CRM integration easy, but this can be done manually or with other solutions. 

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July 20, 2017 at 11:05 AM

Write for your reader. Write for your personas.

Your elementary school English teacher probably taught you, as mine did me: Write for your reader.

This remains some of the wisest advice I've received over the years. People care about themselves. All the more so, if there is a definite need, then until that need is met, they don't really want to hear about other details.

If someone's car broke down and they need to get to work, going on about the stereo isn't going to help sell the car. If someone had a tree fall on their roof, having the largest range of color options isn't what's going to sell the deal.

Start with what is the pain point of the consumer, and repurpose your content to meet the needs of each of your defined personas. Most ebooks, articles, white papers, tip sheets, etc. can be rewritten pretty easily for each of your personas.

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April 1, 2015 at 8:00 AM

How To Create Blogs for a Manufacturing Website


Overview:

To increase search engine optimization (SEO), traffic to your website and authority and thought leadership among the manufacturing community, blogging is your best choice.

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March 30, 2015 at 8:00 AM

How To Create White Papers for a Manufacturing Website


Overview:

White papers are one of the best tools in the content and inbound marketing tool box. These documents give you the opportunity to give in-depth treatments of challenges, trends and solutions in the manufacturing industry.

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March 27, 2015 at 8:00 AM

How To Create Case Studies for a Manufacturing Website


Overview:

Case studies are an excellent form of content marketing that can help attract visitors to your website and convert them into leads.

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March 25, 2015 at 8:00 AM

How Manufacturers Can Create Social Media Content


Overview:

Social media content is a great way to enhance our search engine optimization (SEO) as well as providing valuable content to your potential audience. Here are a few tips on how to get started.

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March 23, 2015 at 8:00 AM

How To Use Social Media Content for a Manufacturing Business


Overview:

Social media has a role to play for manufacturers, same as for other industries. 

According to the research completed by The Content Marketing Institute, with MarketingProfs and Oracle in 2014, 79% of manufacturing marketers are using social media content to help raise brand awareness and support customer loyalty. Are you?

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March 20, 2015 at 8:00 AM

How To Create Articles for a Manufacturing Website


Overview:

Additional content on your website that addresses particular questions and needs is a great way to enhance your content marketing plan for your manufacturing website.

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March 18, 2015 at 8:00 AM

How To Create Videos for Manufacturing Content Marketing


Overview:

Videos are a great way to introduce your product or service, especially for complicated or high value products typical in the manufacturing industry.

While quality matters, this doesn't have to require expensive filming or film crews. Your smart phone may be enough to get you started.

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March 16, 2015 at 8:00 AM

How To Create an eNewsletter for Manufacturers


Overview:

An eNewsletter is an email that has some graphic appeal that introduces articles, concepts, tips, announcements, etc. that usually will link to more in-depth articles on your or another website. 

It should be branded, to reinforce your company's name and logo, and helps to reinforce your position as an expert in your field.

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