May 30, 2017 at 5:30 PM

5 Tips for Effective Marketing

Marketing fundamentals don't really change.

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August 26, 2013 at 6:00 AM

Facebook Advertising: Photos, Test, Track, Repeat

It is exciting news that Facebook and Shutterstock have teamed up to make stock photos available to Facebook advertisers. (Facebook Advertising and Shutterstock images)

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February 17, 2011 at 2:07 PM

Marketing Plans - The point is to make money

Where are you and where do you want to go?

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February 12, 2011 at 12:24 PM

Marketing Plans (Part 3) OR How to improve your Cash Flow

Developing a marketing plan can be the single most cost effective thing you do to improve your bottom line and your cash flow.

The time invested to strategically develop your marketing plan will absolutely pay off. By having a plan in place, you will be able to better plan your product and material orders, secure better rates on advertising and, usually, your product/material orders and relieve a significant amount of stress while trying to run (and grow) your business.

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February 3, 2011 at 3:59 PM

Marketing Plans - How to get started (Part 2)

Developing a marketing plan is the best investment you can make in your business. To get started, you need to take a cold, hard look at your existing business.

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January 29, 2011 at 11:23 AM

Marketing Plans - How to get started (Part 1)

The fact that you're reading this article shows that you are wiser than most business professionals out there. Not having a plan is like packing for a vacation, without knowing if you're heading for the beach or the slopes. So congratulations on taking this first step.

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January 7, 2011 at 11:06 AM

Marketing materials - test your offer

I attended a session this morning that talked about the three components of a marketing piece - the target market, the offer and the copy.  I won't debate today additional items that should or should not be added to those three.  But within the context of these three, I was amazed that the speaker did not elaborate on his previous comments about testing and measuring in reference to the offer.

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