July 17, 2017 at 3:17 PM

A Marketer's Least Favorite Job - Logo Police

Marketers are all about creativity and building positive experiences. So when they come asking if you could stop using the logo a certain way, or to stick with the approved colors and fonts...understand, this is the least favorite part of their job.

We know people want (and sometimes do say), "Who died and left you in charge?" Well, while they didn't die, our hiring manager is the one who put us in charge of this. In fact, it was included in our job description, and is part of what we'll be evaluated on for job performance.

So, yeah, we really do need you to listen to us.

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July 13, 2017 at 12:45 PM

Personal or Corporate Brand - What Level do you Represent?

Your brand - personal or corporate - helps a consumer place you in their mind...are you a luxury provider? Low cost solution? One-stop-shop? Specialist in this niche?

Branding helps fill in a lot of gaps by answering these sorts of questions, which allows the consumer to process your message within a context of what they already know in this world.

This video post touches upon a point to consider as you build out your brand, for how you want consumers to understand your position in the marketplace.

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January 3, 2013 at 7:41 AM

Reputation Management: Nature Abhors a Vacuum

In February 2008, we started ThatSocialNetworkingThing because we understood a few basic realities around the social web:  

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September 6, 2011 at 4:20 PM

Read the Fine Print - Social media site Terms & Conditions

If you watch South Park, you appreciate the necessity of reading the Ts&Cs (especially for iTunes...all 40 PAGES!). Everyone should read the Ts&Cs, especially for social networking and social media sites.  

For example, I recently received an invitation to Talent.me. On the surface, it looks fine. But that key language I do NOT want to see is right there:

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