July 17, 2017 at 3:17 PM

A Marketer's Least Favorite Job - Logo Police

Marketers are all about creativity and building positive experiences. So when they come asking if you could stop using the logo a certain way, or to stick with the approved colors and fonts...understand, this is the least favorite part of their job.

We know people want (and sometimes do say), "Who died and left you in charge?" Well, while they didn't die, our hiring manager is the one who put us in charge of this. In fact, it was included in our job description, and is part of what we'll be evaluated on for job performance.

So, yeah, we really do need you to listen to us.

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July 13, 2017 at 12:45 PM

Personal or Corporate Brand - What Level do you Represent?

Your brand - personal or corporate - helps a consumer place you in their mind...are you a luxury provider? Low cost solution? One-stop-shop? Specialist in this niche?

Branding helps fill in a lot of gaps by answering these sorts of questions, which allows the consumer to process your message within a context of what they already know in this world.

This video post touches upon a point to consider as you build out your brand, for how you want consumers to understand your position in the marketplace.

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July 12, 2017 at 10:15 AM

Does your Brand reflect the benefit of working with your company?

Before launching on a rebranding effort, think carefully about if rebranding is really necessary. 

To determine this, I propose one key question:

Is there a disconnect between the benefit of working with your company and what your branding communicates?

In this video, I discuss an example where there was a disconnect and how we approached designing a new logo. 

Branding naturally goes beyond the logo...please watch for future installments for more around that.

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July 11, 2017 at 12:53 PM

Vlog: Branding Fails

An organization may have great branding...and even make tools available for local chapters and clubs to customize that branding. But if leadership isn't properly trained, it can go awry. 

In addition, people may not understand that they have a great brand, and change it, causing more harm than good.

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