January 7, 2011 at 11:06 AM

Marketing materials - test your offer

I attended a session this morning that talked about the three components of a marketing piece - the target market, the offer and the copy.  I won't debate today additional items that should or should not be added to those three.  But within the context of these three, I was amazed that the speaker did not elaborate on his previous comments about testing and measuring in reference to the offer.

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