November 16, 2011 at 11:11 AM

Google Alerts and Tracking website indexing

  Like many of you, I have a number of Google Alerts set to keep track of what's being said about my clients around the internet.  In addition, using Google Alerts can be a great way to keep track of when pages of a website are indexed by Google! When a new page goes live, with the keywords you set when you established the alert, you will receive an alert that those keywords appeared.  By the web address listed, you can track when different pages of your site have actually been indexed by Google.

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January 7, 2011 at 11:06 AM

Marketing materials - test your offer

I attended a session this morning that talked about the three components of a marketing piece - the target market, the offer and the copy.  I won't debate today additional items that should or should not be added to those three.  But within the context of these three, I was amazed that the speaker did not elaborate on his previous comments about testing and measuring in reference to the offer.

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