Automation and Personalization

There's an app for that!

Workflows, personalization and automation 

At the heart of digital transformation is automation. With a wide range of automation tools available, not only can more be done in less time, more targeted, personalized communications can be executed with fewer resources by the LMS Administrator or HR professional.

The real beneficiary, though, is the employee.

In a world where people are used to having targeted advertising messages, to receive something that is generic stands out in a negative way. It also means that people will dismiss future messages from that source because the short attention span that was spent on a message that didn't apply to the recipient cannot be easily gained back.

If, however, messages relate to the individual, trust is built. 

This is the real reason why using automation with personalization is so important in a Learning and HR environment.