Loyalty and Advocacy
Save Money. Save Employees. Grow Fans.
Studies show that to recruit and train a new employee, conservatively, will cost six-nine months of the employee's salary. Add to that lost productivity and negative impact on morale, and the argument is clear - it's financially better in most situations to try to keep and develop an employee than to just let them go.
But let's go further.
What if we put as much effort into delighting the employees we interact with every day, as we do with customers we may only interact with sporadically?
Great supervisors and managers will do this, but usually as a result of their own personalities. How do we formalize this across the entire organization, and not only top down, but also bottom up and horizontally?