We're experts at that
Most Learning professionals complain that their main competition is Google and YouTube. They lament that they have this great content in the LMS yet people go to their favorite search engine to find out how to do something, even if not the way the company would prefer.
Worse, most of these articles and videos don't meet high Instructional Design standards.
And yet...that is where employees are choosing to go for performance support, job aids and just-in-time learning.