BE THE CHOSEN ONE
Inspire your top candidates to choose you
It's not enough to just have potential employees to know about you and even become interested in you. You need to convince them to join your team.
A lot of effort is put into Recruitment Marketing, but getting them interested isn't enough. While you are exploring multiple candidates, you need to make sure you nurture what interested them in the first place and to deepen that interest into a desire that will encourage them to choose you over any other company.