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Write for your reader/consumer. What matters to them?
Has traditional advertising been replaced forever?
What motivates a persona? It's the key to successful marketing and selling.
Marketers don't enjoy being the logo police...but someone has to do it!
How do you want consumers to understand where your brand - personal or corporate - to exist in the marketplace?
Don't rebrand unless you need to. Ask this critical question to determine if you should rebrand...and if so, to guide you through the process.
Don't rebrand unless you need to. Leverage what a national brand can do for your local organization.
A good marketing plan needs a mix of Marketing, Advertising and Public Relations. What counts as what? Here's a quick intro!
What's the most effective and profitable marketing? Inquiring minds want to know!
Selling should be about relationships and helping.