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For the busy executive, here's what you need to think about when doing a rebranding or establishing an initial brand, and how to discuss it with your team.
Your marketing department is at the heart of your company's market growth in more ways than you think. Read on!
Your marketing department and CRM can significantly influence the profitability and cash flow of your company. Is your marketing department helping yours?
Shift customer retention to marketing, freeing your CSM team to focus on revenue growth. How? Loyalty and consistent branding.
Learn the secret to effective lead generation! It's easier than you think.
Executives should expect their marketing department to make a business impact across these five areas. Is yours?
You can still increase sales and build relationships during this tough economic environment. Learn how.
Now is the time to get your vision focused for finishing the year and OWNING 2020!
With marketing, just because you can, doesn't mean you should - especially with B2B marketing. What really works to grow your business
When one class can help turn your thinking - and your business around. Dan Tyre of HubSpot shares the secret to effective selling.
What should you do if you just aren't generating enough leads for your business? Here are some recommendations.
Lead to Close is a critical number...do your leads close quickly enough to realize revenue?
Quality leads over quantity leads...that's what matters most!
How to get more leads for one's business is the top question most business and sales leaders ask. Here's what we've seen work best.
Can press releases and press release distribution services help boost the SEO of your website? Find out.
LinkedIn can help you grow your business - if you approach it the right way. Here are some insights into what to do, and what not to do.
Why would a company undo the good things about their website and replace them with bad things? I don't get it.
Using social media for business requires an investment of time and energy before you see the rewards...which will come.
Technology is a tool, not a solution.
How do you use content to assign personas?
Write for your reader/consumer. What matters to them?
Has traditional advertising been replaced forever?
What motivates a persona? It's the key to successful marketing and selling.
Marketers don't enjoy being the logo police...but someone has to do it!
How do you want consumers to understand where your brand - personal or corporate - to exist in the marketplace?
Don't rebrand unless you need to. Ask this critical question to determine if you should rebrand...and if so, to guide you through the process.
Don't rebrand unless you need to. Leverage what a national brand can do for your local organization.
A good marketing plan needs a mix of Marketing, Advertising and Public Relations. What counts as what? Here's a quick intro!
What's the most effective and profitable marketing? Inquiring minds want to know!
Selling should be about relationships and helping.
People always want a shortcut to know what works best in Social Media. Sorry - there are no shortcuts in life.
HBR and ghSmart research identified the biggest mistake made by first time CEOs.
5 tips to improve your marketing
Having trouble getting your Google Shopping campaign to work with a BigCommerce store? Here's the answer.
Google Analytics might be skewed by search engines, foreign visits plus show questionable pages as if they were part of your website. Don't worry!
Discover eight key ways you can tackle some key internet marketing challenges.
To increase search engine optimization (SEO), traffic to your website and authority and thought leadership, blogging is your best choice.
Did you get a notice from Domain SEO Service Registration Corp? So did I. Ignore it.
White papers give manufacturers the opportunity to give in-depth treatments of challenges, trends and solutions in the manufacturing industry.
April 21, 2015 - if your website isn't mobile friendly, Google won't be friendly either.
Make sure you are writing a compelling case study that will resonate with your potential customer's true needs.
Tips on how to get started creating social media content to enhance your SEO as well as providing valuable content to your potential audience.
79% of manufacturing marketers are using social media content to help raise brand awareness and support customer loyalty.
Address particular questions and needs to enhance your content marketing plan for your manufacturing website.
Videos are a great way to introduce your product or service, especially for complicated or high value products typical in the manufacturing industry.
An eNewsletter is a valuable content marketing tool for manufacturers.
If your manufacturing business isn't doing content marketing, then you are not as competitive as your peers.
Award winning marketing should come from within not imposed from without.
I'll share some business advice: Experience has taught me that under promising and over delivering is not a good marketing plan
Entrepreneurs are experts at failure. Good for them!
Armadillo video game. Forget Angry Birds!
Were you promised SEO services that would get you on page one of Google? Don't believe them.
A lot has changed in social media and software since 2009.
The key to success is to treat your clients with respect.
Always Visible Signs, LLC rebrands as Lone Armadillo Marketing Agency.
My compliments to Lyris for how they responded to a recent email blast sent accidentally.
The first in a new series of social media videos. Page vs Profile in Facebook
Test images for marketing campaigns (almost) for free!
Which would you rather have - a beer or a Blackberry? A tale of two marketing efforts.
There are companies taking business profiles hostage.
How to salvage your SEO? Don't use local.com to start with...
Control your personal brand: If you don't tell people what to think about you, they will believe what they read on the internet.
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This is the year for entrepreneurs to work ON your business, not IN your business.
Facebook Fan Page - do numbers lie? Yeah, they frequently do!
Retargeting - online advertising to warm leads. Close the deal!
Yellowbook and elocalprofiles scam to make money at customers' expense.
How to keep a group organized and informed.
Don't give up on political newspaper ads - they are still an important and effective tool to win campaigns.
Google Alerts help web designers track when pages are indexed.
Patent Pending sign solves traditional promotional challenges while cutting costs!
Running for office? Working on a political campaign? Here are some tips from the trenches.
Marketing Plans - How to get started and what questions to ask. Part 4.
Facebook Pages are undergoing a facelift. These changes are good!
Marketing Plans - How to get started and questions to ask. Part 3.
Marketing Plans - How to get started and what questions to ask. Part 2.
Marketing plans - How to get started and what questions you need to ask.
If you're starting a new business, do NOT have your website built in Flash.
The most cost efficient improvement one can make in their marketing plan
Office organizational tips plus request for recommendations for task manager (to do lists) - desktop and/or iPad app plus Droid